Your destination for curated women's fashion right in the heart of downtown Knoxville on historic South Gay Street.
Velvet & Thread Boutique sits at 512 South Gay Street, right in the middle of Knoxville's most beloved shopping corridor. Our storefront is steps from Market Square, surrounded by locally owned restaurants, coffee shops, and galleries that make downtown Knoxville one of the most walkable retail districts in East Tennessee. Whether you are strolling in from the Old City or parking at one of the nearby garages on State Street, getting to us is effortless.
Knoxville shoppers have always had a keen eye for style that balances approachability with individuality. The city's creative energy, fueled by the University of Tennessee campus, a thriving arts scene, and a growing roster of local makers, inspires the collections we curate. We handpick pieces from emerging designers alongside trusted labels, so every rack tells a story that feels right for the women who call this city home. From Saturday brunch outfits on Market Square to game-day looks in Big Orange country, our inventory reflects the way Knoxville actually lives and dresses.
Our personal styling service is one of the most popular offerings at our Knoxville location. Complimentary and pressure-free, a styling session lets you work one-on-one with a member of our team who understands both current trends and the unique rhythm of Knoxville life. Headed to a gala at the Knoxville Museum of Art? Refreshing your workwear for a downtown office? Packing for a Smoky Mountain weekend? We will build looks that fit the occasion and your budget.
Throughout the year we host events tied to the Knoxville calendar. Expect exclusive trunk shows during Dogwood Arts Festival in the spring, late-night shopping specials during First Friday gallery walks, and holiday preview nights as the season picks up along Gay Street. We also open our doors for private events including bridal showers, birthday parties, and girls' night shopping experiences complete with champagne and first access to new arrivals.
New pieces land on our racks every week, so there is always a reason to swing by. Follow us on social media or sign up for our newsletter to get first looks at fresh inventory. If you prefer a more tailored experience, book a wardrobe consultation and let our stylists audit your closet, identify gaps, and recommend versatile additions that extend the life of what you already own.
Velvet & Thread is open Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from noon to 5 p.m. Street parking is available along Gay Street and in the nearby City-County Building garage. We can not wait to welcome you in and help you discover your next favorite piece.
512 South Gay Street
Knoxville, TN 37902
Mon–Sat: 10am – 7pm
Sun: 12pm – 5pm
Book a Styling Session