Knoxville's premier women's boutique on South Gay Street.
Handpicked collections for every occasion.
More than a boutique. We curate an experience that makes every visit feel personal, intentional, and inspiring.
Complimentary one-on-one styling consultations to help you discover looks that fit your lifestyle and personality.
Fresh, weekly curated selections from emerging and established designers. There's always something new to discover.
Exclusive trunk shows, sip-and-shop evenings, and private shopping parties for you and your friends.
A space designed for discovery.
From $35
Tops, tees & basics
From $95
Statement dresses & separates
Complimentary
Book your personal appointment
Velvet & Thread was born from a simple belief: every woman deserves a shopping experience that feels personal, unhurried, and genuinely exciting. Founded by Caroline Ashford, who brings over 15 years of fashion retail expertise, our boutique is a carefully curated space in the heart of downtown Knoxville.
We hand-select every piece on our racks, working with emerging designers and trusted labels to bring you collections you won't find anywhere else in East Tennessee. From everyday essentials to statement pieces for special occasions, we believe great style should be accessible and personal.
Whether you're popping in for a quick browse or booking a private styling session, we're here to help you look and feel your best. Welcome to the neighborhood.
Located in the heart of downtown Knoxville on South Gay Street. Walk in any time during store hours or book an appointment for a personalized styling experience.
512 South Gay Street,
Knoxville, TN 37902
Mon - Sat: 10:00 AM - 7:00 PM
Sun: 12:00 PM - 5:00 PM
Common questions about shopping at Velvet & Thread Boutique in Knoxville.
We carry a curated mix of emerging and established designers, offering unique women's clothing and accessories you won't find at other Knoxville boutiques. Our selection rotates weekly with fresh arrivals.
Yes! We offer complimentary one-on-one personal styling consultations at our South Gay Street location. You can book an appointment online or call us at (865) 555-0418.
We are located at 512 South Gay Street, Knoxville, TN 37902. Our hours are Monday through Saturday 10am to 7pm, and Sunday 12pm to 5pm.
Yes! Our complimentary styling sessions are one of the most popular services at Velvet & Thread. Book a one-on-one appointment with one of our stylists who will help you discover looks that fit your lifestyle, body type, and personal taste. Sessions typically last 45-60 minutes.
We curate a mix of emerging designers and established labels to bring you unique pieces you won't find elsewhere in Knoxville. Our buyers travel to markets in New York and Los Angeles to source fresh collections. We rotate styles weekly.
We offer exchanges and store credit within 14 days of purchase with the original receipt. Items must be unworn with tags attached. Sale items are final sale. Our stylists are happy to help you find the perfect fit before you buy.
Absolutely! Velvet & Thread hosts trunk shows, sip-and-shop evenings, and private shopping parties throughout the year. We can also arrange exclusive after-hours events for groups of 6 or more. Contact us at (865) 555-0418 to plan your event.
Currently we're an in-store experience -- and that's by design. We believe in the tactile, personal nature of boutique shopping. However, you can browse our latest arrivals on Instagram and call ahead to reserve pieces.