(865) 272-9274
Maryville, TN  ·  Serving East Tennessee

Marketing Built for Trades.
Not for Tech Bros.

We build AI-powered digital showrooms for plumbers, HVAC techs, roofers, and landscapers across East Tennessee. Your ratings go up. Your phone rings more. Your crews stay booked.

Get My Free Revenue Audit
No contracts. No setup fees.
Month-to-month, starting at $119.
Summit Air & Heat IronRoots Landscaping Appalachian Polish Peak Property Care
The Cost of Silence

Every missed call is a job on someone else's truck.

Drag the sliders. See what your phone costs you in a month when nobody picks up.

Avg job value$485
Missed calls / week8
Close rate on recovered leads35%
You're Leaving on the Table
$6,034
every month
That's $72,408 a year in silence.
How It Works

Capture. Route. Convert.

Three moving parts. One revenue engine. No software to babysit.

01

Capture

Custom showroom site + AI chat widget answer visitors 24/7. No more voicemail holes on nights and weekends.

02

Route

Sentiment engine checks in after every job. Happy customers go to Google. Unhappy ones route to your private portal before they ever post.

03

Convert

Automated SMS + email follow-ups turn quotes into booked work. Your dashboard shows exactly what came in, where from, and what closed.

Live Showroom

Built for a real HVAC company. Running right now.

This is Summit Air & Heat's digital showroom — full custom design, AI dispatch simulation, booking system. Click through it.

Summit Air & Heat — Screenshot Placeholder
Summit Air & Heat HVAC · Lead Generation & Dispatch Simulation
View Live Demo →
Why R³

Three reasons contractors pick us over the agency down the road.

🔧

Trades-Only Focus

We don't build for dentists, coaches, or SaaS startups. Every site, every script, every automation is tuned for the way contractors actually work.

🤖

AI Infrastructure, Not a Plug-In

Your AI receptionist is custom-trained on your services and pricing. It runs on our dedicated bare metal — not a chatbot pasted on top of a template.

🏔

Maryville-Based. Local.

You can drive to our shop. We know the East Tennessee market, the weather calls, the trade council, the chamber. We're your neighbors.

Who Runs This

Built by an operator who spent 20 years fixing service businesses.

Michael Dutton, Founder

Before R³, I ran BPO operations — the kind that quietly keep Fortune 500 customer service desks alive. I've built dispatch systems, trained AI on call scripts, and watched what happens when a missed touch costs a contract.

Contractors keep getting sold the same recycled marketing playbook. A template site. A monthly report that says nothing. A contract with a penalty. I built R³ because East Tennessee deserves better — enterprise-grade infrastructure, at contractor-friendly prices, with zero lock-in.

— If it doesn't pay for itself, I don't want your money.

20+ yrs
Service operations & BPO
100%
Month-to-month plans
East TN
Local, based in Maryville
Before You Call

The five questions every contractor asks us.

I already have a Wix / GoDaddy / WordPress site. Why switch?

Those are websites. We build revenue engines. Your current site is a brochure — R³ sites capture leads, route reviews, and hand your crews booked work. If your current site is earning, keep it. If it isn't, we'll show you exactly what it's missing on the free audit.

How fast will I see results?

Reputation shielding starts working the day we go live. Google review volume typically climbs within 30 days. Booked job increase usually shows up in month 2. We don't promise overnight miracles — we promise a system that compounds every week it runs.

What does it cost?

Starter is $119/month. Growth (our most popular) is $199. Premium is $319. No setup fees. No contracts. That's less than one missed service call. If you need a custom tier, we'll talk — we won't walk away from a good prospect over price.

Am I locked into a contract?

No. Every plan is month-to-month. Cancel anytime for any reason. If it's not working for you, you're not trapped. That's how confident we are.

Do I have to start over from scratch?

No. We handle the migration. Your domain, your Google Business Profile, your existing reviews — all come with you. You keep your phone number, your email, your brand. We just rebuild what's underneath it.

Get your free revenue audit.

We'll show you where your current site is leaking leads, what your online reputation actually looks like to a customer, and exactly what it would take to fix it. No pitch deck. No pressure.

  • 30-minute walkthrough of your current digital footprint
  • Competitor comparison across 3 local rivals
  • Custom proposal only if it makes sense for you
  • Zero obligation. Zero sales tricks.

We reply within 1 business day. Your info never leaves R³.